Why Does Some Website Copy Need Fewer Revisions?
One of the largest website copywriting projects I've worked on required surprisingly few revisions. Here's what years of interviewing musicians taught me about asking better questions, collaborating with experts and getting complex website copy right.
Before You Publish Another Blog Post, Fix These Three Things
AI is changing how buyers discover businesses, but more content isn't necessarily the answer. Three lessons from real website audits about what to fix before publishing something new.