Before You Publish Another Blog Post, Fix These Three Things
AI is changing how buyers discover businesses, but more content isn't necessarily the answer. Three lessons from real website audits about what to fix before publishing something new.
What Cannabis Retail Taught Me About Naming a Business
In 2019, I asked branding experts what makes a cannabis retailer stand out. Seven years, thousands of storefronts and one controversial rebrand later, their answers offer a revealing lesson about differentiation.
The Words We Choose Change the Conversation. Sometimes They Change the Industry.
A reflection on a 2019 Spectrum Academy presentation and how the words we choose influence stigma, credibility and understanding.