hi, i’m ALANA

I’m a senior copywriter and journalist with a passion for stories that make an impact. Over the course of my career, I’ve explored the worlds of health, business, and technology—reporting on breaking news, uncovering trends, and translating complex ideas into compelling, accessible content.

My journey began at Sheridan College’s Journalism program, followed by a BFA from the University of New South Wales. Armed with a camera and a curiosity for the world, I launched my career as a freelance writer, contributing to top-tier publications and collaborating with artists, innovators, and thought leaders across the globe.

Along the way, journalism has opened doors to so much more than bylines. I’ve coached professionals on media literacy, helping clients and colleagues alike navigate an ever-evolving digital landscape. I’ve also embraced the freedom of remote work, telling stories and managing projects from some truly inspiring—and sometimes exotic—locations.

Entrepreneurship has always been at the heart of my career. I’ve founded and successfully sold several businesses, each one shaped by creativity, resilience, and a drive to make a difference.

People say I have a dream job—and I couldn’t agree more. Whether I’m writing, coaching, or building something new, I’m always seeking the next story worth telling.